Seo

SEO and what we can do !

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Search engines are answer machines. When a person looks for something online, it requires the search engines to scour their corpus of billions of documents and do two things – first, return only those results that are relevant or useful to the searcher’s query, and second, rank those results in order of perceived usefulness. It is both “relevance” and “importance” that the process of SEO is meant to influence.

To a search engine, relevance means more than simply finding a page with the right words. In the early days of the web, search engines didn’t go much further than this simplistic step, and their results suffered as a consequence.

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Thus, through evolution, smart engineers at the engines devised better ways to find valuable results that searchers would appreciate and enjoy. Today, 100s of factors influence relevance.

How do search engines determine importance

Currently, the major engines typically interpret importance as popularity – the more popular a site, page or document, the more valuable the information contained therein must be. This assumption has proven fairly successful in practice, as the engines have continued to increase users’ satisfaction by using metrics that interpret popularity.

Popularity and relevance aren’t determined manually. Instead, the engines craft careful, mathematical equations – algorithms – to sort the wheat from the chaff and to then rank the wheat in order of tastiness (or however it is that farmers determine wheat’s value).

These algorithms are often comprised of hundreds of components. In the search marketing field, we often refer to them as “ranking factors” SEOmoz crafted a resource specifically on this subject -search engine ranking factors !

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Why EmarketBoost
At EmarketBoost our team creates a robust presence both online and offline that is a smart reflection of your brand. We integrate inbound marketing best practices into every project to ensure that your efforts can attract and convert leads, close customers and ultimately grow your business.